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Vibe Shift Studio

Co-founded Social Media Management and Creative Studio

Co-Founder, Creative Direction, Social Strategy, Design

Focus:

Brand development, social media strategy, content creation

Vibe Shift Studio is a branding and social media studio I co-founded to help businesses build distinctive digital identities and grow their online presence through strategy-led creative.


We work with small brands and founders to develop clear brand positioning, visual identity systems, and social content strategies designed for modern digital platforms.

The challenge

Many small businesses struggle with inconsistent branding and unclear social strategies.


Content is often created reactively rather than as part of a coherent brand narrative, leading to fragmented messaging and limited engagement.


The challenge for Vibe Shift Studio was to create a repeatable process that helps businesses:

• clarify their brand identity
• develop a consistent visual language
• build a structured social content strategy
• produce engaging content that reflects their brand values

The approach

Our process combines branding strategy with social-first design.


1. Brand Foundations

Define positioning, tone of voice and visual identity.


2. Content Strategy

Develop themes, storytelling formats and content pillars.


3. Visual System

Design scalable templates and motion assets for social platforms.


4. Execution

Produce and publish content across key platforms including Instagram, TikTok and LinkedIn.

CREATIVE OUTPUTS

MY ROLE

As co-founder I lead both creative and strategic aspects of the studio.


Responsibilities include:

• Creative direction for brand and content design
• Social media strategy and content planning
• Design and production of motion and visual assets
• Client collaboration and brand workshops
• Managing content calendars and publishing workflows

RESULTS / IMPACT

Through Vibe Shift Studio we’ve helped businesses move from inconsistent social activity to structured, brand-led content strategies, enabling them to communicate more clearly and build stronger digital identities.

VIEW CASE STUDY HERE

WHAT I LEARNED

Building Vibe Shift Studio has strengthened my understanding of how brand strategy, storytelling, and platform behaviour interact in modern digital marketing.


It has also reinforced the importance of creating visual systems that allow brands to produce high-quality content consistently without sacrificing craft.

KEY SKILLS DEMONSTRATED

Art Direction • Social • Media Strategy • Brand Identity Design • Motion Design • Content Strategy • Creative Direction

vibe shift studio Instagram

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