LA MARITXU | SOCIAL MEDIA MANAGEMENT

Limited-edition launches that blended culture, creativity, and cheesecake

I worked with La Maritxu, London’s award-winning Basque cheesecake brand, to launch multiple limited-edition flavours. Each one a blend of culture, creativity, and community.

Over time, we developed a bespoke flavour launch framework that allows the brand to roll out new campaigns quickly and efficiently, while keeping the same level of storytelling, design, and craft that define their desserts.

A Peek Into The Stats Behind THE Work

Social Media

1,457% surge in views

Scaling reach from 31K to 482K+ in six months.

Grew community by 4.7%

Reaching a total audience of 64K+.

Up to 63% of views from non-followers

Proving strong organic discovery and algorithmic traction.

Peak engagement at 3.6K+ interactions

Showing deep audience connection post-reach growth.

Sustained 450K+ monthly impressions

Consistent, high-level visibility

.Email

40.75% open rate on top performing email

Outperforming industry benchmarks by up to +120%.

4.52% click rate

More than 2× higher than the food & hospitality average

Maintained an average 36% open rate

Across all campaigns, consistently above industry standards.

Unsubscribes under 1%

Showing exceptional audience loyalty and content trust.

THE CHALLENGE

As La Maritxu continued to grow, new flavours became central to driving excitement and brand engagement.

But with each launch came a familiar challenge: How to deliver a cohesive campaign, fast, without losing the heart and heritage that make the brand so beloved.

They needed a repeatable system: one that captured the emotion of discovery while maintaining consistency across social, email, and in-store experiences.

THE APPROACH

THE CHALLENGE

A modular, end-to-end campaign framework was built, one that could flex for each flavour, theme, and story while keeping timelines tight and creative standards high.

With this framework I developed fully integrated campaigns that combined storytelling, visuals, and digital engagement to elevate La Maritxu’s brand presence across social, email, and in-store touch points.

Each launch was designed to celebrate the essence of La Maritxu: craftsmanship, culture, and community.

WHY IT WORKED

By turning storytelling into a framework, not just a one-off idea, La Maritxu managed to launch flavours that feel personal, purposeful, and consistent every single time.

Each campaign resulted in fresh creativity, building anticipation and engagement across every channel.

SKILLS USED

WHY IT WORKED

Brand Strategy • Creative Direction • Copywriting • Content Marketing • Social Media Strategy • Email & CRM • Influencer Marketing • Paid Advertising • Retail & E-commerce Marketing

WHAT WAS DELIVERED:

Launch Campaign Framework:

Concept, strategy, rollout plan, and key messaging

Creative Direction & Content Shoot:

Moodboards, shot list, and storytelling visuals

Social Media Calendar:

Two months of posts, reels, and stories

Email Marketing:

Launch, mid-campaign, and farewell sequences

Copywriting:

For web, social, ads, and in-store materials

In-Store Marketing:

Boards, flyers, and stickers

Influencer Outreach:

Research, messaging, and relationship building

Website Copy & Banners:

New flavour page and promotional content

Paid Social Campaign:

Meta ad creative and copy

LA MARITXU | SOCIAL MEDIA MANAGEMENT

Limited-edition launches that blended culture, creativity, and cheesecake

A Peek Into The Stats Behind THE Work

THE CHALLENGE

THE CHALLENGE

THE CHALLENGE

THE APPROACH

THE CHALLENGE

THE CHALLENGE

WHY IT WORKED

WHY IT WORKED

WHY IT WORKED

SKILLS USED

WHY IT WORKED

WHY IT WORKED

WHAT WAS DELIVERED:

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