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Brief 1 | Weleda UK: Skin Food 100 Years

After Effects / 9:16 vertical video / ~20 seconds

A century of iconic formula deserved more than a clean product montage. The creative idea centres on a single drip of Skin Food as a metaphor for time: slow, continuous, grounding. Used to thread the packaging evolution together into something that feels like a timeline rather than a slideshow.

The whole piece leans into analogue texture: grain, organic overlays, a deliberately rustic finish that honours the brand's heritage without making it feel like a history lesson. The goal was something that stops the scroll not through speed, but through feel. The kind of content that makes you want to watch it again.

Brief 2 | Weleda x London Fashion Week

After Effects / 9:16 vertical / 20 seconds

The footage said a lot on its own: the job was to edit with a point of view. Rather than cutting a straight event recap, the approach reframes the product entirely: this isn't just skincare, it's skincare good enough for Fashion Week. That's the story the edit tells.

Motion graphics are kept tight: text only, no heavy animations, letting the energy of the footage do the work. Built for a Gen Z audience who can smell an ad a mile off, so the focus was on feel over sell.

Brief 3 | Pharmacy2U: Weight Loss Campaign

Static paid social ad / 4:5 / Facebook & Instagram

The audience here aren't looking to be wowed, they're looking to feel safe. The design had to earn trust fast, without feeling cold or clinical.

The layout uses structured colour blocking to create clear visual zones, moving the eye from headline to proof to price to CTA without friction. The two portrait cards, layered and offset, were pulled directly from the Pharmacy2U website, a deliberate choice to create familiarity and visual cohesion between the ad and the brand people already know. It grounds the creative in something recognisable rather than introducing new faces that feel stock or disconnected.

One conscious omission: the proof point "Lose up to 22.5% of your body weight" was left out. While it was included in the brief as optional, it sits close to the edge of Meta's advertising policies around weight loss claims, keeping it out protects the campaign from potential rejection or restricted reach before it even gets in front of an audience.

The hierarchy is deliberate throughout: bold headline for the hook, calm body copy for the reassurance, a confident CTA to close.