Signed in as:
filler@godaddy.com
Signed in as:
filler@godaddy.com
Three briefs, two clients, one brief window to show how I think. This task covered the full range of what social-first creative actually looks like in practice, from heritage storytelling and live event content, to performance-driven paid social. Here's how I approached each one.
A century of iconic formula deserved more than a clean product montage. The creative idea centres on a single drip of Skin Food as a metaphor for time: slow, continuous, grounding. Used to thread the packaging evolution together into something that feels like a timeline rather than a slideshow.
The whole piece leans into analogue texture: grain, organic overlays, a deliberately rustic finish that honours the brand's heritage without making it feel like a history lesson. The goal was something that stops the scroll not through speed, but through feel. The kind of content that makes you want to watch it again.
The footage said a lot on its own: the job was to edit with a point of view. Rather than cutting a straight event recap, the approach reframes the product entirely: this isn't just skincare, it's skincare good enough for Fashion Week. That's the story the edit tells.
Motion graphics are kept tight: text only, no heavy animations, letting the energy of the footage do the work. Built for a Gen Z audience who can smell an ad a mile off, so the focus was on feel over sell.
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