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Signed in as:
filler@godaddy.com
In the whirlwind of excitement surrounding the FIFA World Cup, FIFA+ sought to captivate football enthusiasts worldwide with a riveting campaign that transcended traditional marketing boundaries. Leveraging the power of social media platforms like Instagram, YouTube and Facebook, and armed with cutting-edge motion design techniques. I orchestrated a visually stunning series of advertisements that not only drove organic reach but also sparked anticipation for the eagerly awaited tournament.
With the world's gaze fixated on the impending World Cup, the challenge lay in crafting an advertising strategy that not only captured attention but also inspired action. FIFA+ aimed to harness the fervor of fans by enticing them to download their Fantasy game, thereby immersing themselves even deeper into the tournament experience.
The approach was multifaceted, combining the dynamic appeal of motion design with the magnetic allure of pre-filmed footage from past World Cup matches. By seamlessly blending these elements, I crafted a series of engaging advertisements tailored for Instagram, YouTube, and Facebook. Each video boasted meticulously crafted transitions, mesmerizing icon animations, and a pulsating rhythm that mirrored the heartbeat of football fandom.
Drawing upon my motion design expertise, I meticulously curated each frame, ensuring that every visual element seamlessly intertwined with the overarching narrative. From the adrenaline-pumping moments of goal celebrations to the nail-biting tension of penalty shootouts, the advertisements encapsulated the essence of World Cup magic.
In the realm of digital marketing, creativity reigns supreme, and the FIFA+ World Cup campaign stands as a testament to the transformative power of motion design. By seamlessly blending captivating visuals with strategic messaging, this not only elevated FIFA+'s brand presence but also cultivated a sense of anticipation and camaraderie among football enthusiasts worldwide. As the tournament approached, the advertisements served as a rallying cry, uniting fans in their shared passion for the beautiful game and setting the stage for an unforgettable World Cup experience.
Smirnoff provided static images for each creative. I animated each placement ready for social. Ensuring each of the 8 teams had their own brand colours and specific cocktail. Additionally adding a countdown element to each of the respective NFL matches as well as a version for when the team won the match.
Animated logo created for Brighton Dome & Brighton Festival's Future Creators
4x5 Social Creative
Carlsberg provided a master of a 9x16 version for this campaign. I recreated the campaign in a 4x5 format. Copying the style and manipulating the sound to match the new timings.
I additionally I added localisation to the video by incorporating the pub name where a Carlsberg can be enjoyed.
9x16 Social creatives for Djerf Avenue's "Summer Field Robe" launch. Created using UGC content and product photography.
1x1 Social Creative
Organic Content reusing brand's TikTok footage. Created to entice customers to purchase Chamberlain Coffees' product range.
Still portraits and product shots used to create a motion design piece showcasing a new product for the Rare Beauty line.
An RFP that I created from brief to completion in Chelsea FC branding in partnership with Trivago. This is a CRM video that is personalised to the specific fan throughout the football season.
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