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Case Study: Enhancing Huel’s Marketing Through Video

VIDEO EDITING & CONTENT CREATION FOR SOCIAL AND MARKETING

Huel needed engaging video content to increase their marketing efforts in January. The goal was to drive engagement and awareness for new product launches while maintaining brand consistency across organic social media and paid advertisements. Additionally, the brand aimed to enhance its digital presence through podcast-style video content.

Challenges:

- A tight turnaround was required for delivering high-quality content.

- Videos needed to align with Huel’s brand identity while standing out in a crowded marketplace.

Approach:

- Produced high-quality video content optimised for social media platforms, including short-form videos for Instagram, TikTok, and Facebook.

- Created engaging, visually appealing organic content focusing on product benefits and brand messaging.

- Edited podcast-style videos to highlight key discussions and insights, making them digestible for Huel’s audience.

PRODUCT LAUNCH VIDEOS

Fake-podcast style editing

Results:

Conclusion:

Conclusion:

- Successful Product Launch: The video content contributed to a well-received new product campaign, reinforcing Huel’s innovative positioning in the market.

- Enhanced Brand Presence: Podcast-style video edits provided added value to Huel’s audience, fostering deeper connections and reinforcing brand authority.

Conclusion:

Conclusion:

Conclusion:

Through video content creation, Huel successfully entered the new year with refreshed marketing momentum. The campaign’s success demonstrated the power of well-executed video marketing in capturing audience attention and driving meaningful engagement.

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